Co-Founder

Mitch

Mitch comes from a family who has been in the Association property management business since 1969. Soon after joining the family business, Mitch identified a need for communities who could not afford full management services. Mitch is dedicated to educating and empowering HOAs, which is paramount to HOA Assist’s purpose to provide cost effective tools for Associations to succeed. Mitch is also a member of the Community Associations Institute (CAI) and the HOA Leadership Network. 

Co-Founder

Daniel 

Daniel comes from a real estate background before becoming an Association Property Manager. He has a passion for educating Boards and homeowners on Association related topics. Daniel loves how HOA Assist is helping Board and homeowners across the country become better community members.

Chief Operating Officer

Grace

Grace joined the team in 2022 and loves being able to help HOA’s across the country. She has a passion for helping people, and having spent much time on the client support side of HOA management, she realizes how important it is to be able to provide the necessary tools to help HOA’s be successful.

Accounting Manager

Stephanie

Stephanie graduated from Ridgewater College in 2018 with an Associate Degree in Accounting. She began her career in the banking industry and after 3 years, she joined Gassen HOA Management in September 2018 as an Accounts Receivable Specialist. In 2020, Stephanie joined the HOA Assist team as a Staff Accountant and created financial statements for a portfolio of HOA Assist clients. Stephanie enjoys helping those in her department learn and expand their processes, specifically in the Accounts Receivable and Accounts Payable areas.  

Marketing Specialist

Lauren

Lauren joined the HOA Assist team in 2022. She is a recent college graduate of the University of St. Thomas where she earned her degree in Marketing Management and Spanish. Lauren loves being apart of the HOA Assist team because she is able to utilize many of her marketing skills and help reach self-managed HOAs across the nation. 

Senior Accountant

Ashley

In May 2023, Ashley graduated with an Associates in Accounting from Ridgewater College. Before Ashley graduated, she worked in banking and bookkeeping. She started as an accounting assistant at Gassen in November of 2022, later became a staff accountant at HOA Assist in 2023 and was promoted to Senior Accountant in 2025. As Ashley prepares financial statements for each association, she enjoys learning about various aspects of accounting. 

Founder

Kirk 

Kirk Gassen was the second-generation owner of Gassen Company, which has served the Property Management industry for over 50 years. Prior to joining the Gassen team in 2004, Kirk was the Industrial Sales Manager at Monterey Mills in Janesville, Wisconsin from 1998-2004. During his tenure Kirk opened new markets in Canada and other manufacturing companies in the United States and Mexico.

Kirk, Mitch and Daniel saw a need for small and self-managed associations and launched HOA Assist.  Board members of these communities are in need of proper financial accounting, an interactive website and a training portal to assist them in running their associations. 

Kirk attended the University of Wisconsin at LaCrosse from 1984-1988 and obtained his CMCA through CAI in 2003 and AMS in 2006.